The Widget Company

I Have a Website - Is it making Money

If I had a dollar for every time someone told me this, I would be able to pay someone to blog for me. I don't view it as a client's fault, they were probably told by a web developer that all they needed was a ?flashy? website with some coupons, and they would be good to go. Unfortunately this is not in any case true. If anyone has ever had this happen to them, they can understand exactly what I am talking about.

A website needs to be thought out from a multitude of viewpoints. How many consumers out there Google a search phrase like "window installers pittsburgh" then go to a website to read more information. If you guessed that it as a good amount then you have won tonight's door prize which is a quick FREE lesson in website conversions. Once they get to the website that they clicked on, then they are going to look thru the website until they find something that grabs their attention and calls out to them. Once they have found what they are looking for on a particular site, then they make the decision on whther or not they will actually contact that business. It seems easy right, but what if that consumer wants to look at other businesses before they start to contact them. You have a de facto phone call answering war to see who they call first and who actually converts that call from an interested buyer into a sale or appointment. That my friends, is what a website can do for your conversions. People just don't automatically call you because they have been to your website and if someone tells you that, you should run in the opposite direction. If you are looking for a website marketing company that can actually make your phone ring AND "get this" provide you with accountability for your marketing efforts, then by all means give us a call today 412-203-1996. Stand Out From Your Competition!

Should I Use QR Codes For Marketing My Business?

Just yesterday I got a magazine in the mail called 100% you™ (summer 2010) from T-Mobile.  The magazine was sent out to all their customers and it mainly focused on the MyTouch 3G Smart Phone in this edition.  The articles were excellent and had a lot of great information.  What was really interesting was as I read through articles I started seeing more and more QR Codes (they call theirs SPARQCode) .   The magazine had 43 pages and in it was over 65 QR Codes you could scan.  These codes automatically linked to everything from free Smart Phone applications you could download, videos, links to mobile sites with more information on certain subjects and so much more.

According to the online research I did T-Mobile has about 26 million customers and according to the NPD Group; a market research firm "27% of all new mobile phones purchased during 2d qtr 2009 were smart phones".  The head of Android Development stated that 60,000 to 75,000 hand held units are activated each day.

So what does this mean?  The technology to scan QR Code and take that user to your advertising is being put into the hands of more consumers and a businesses are adding it to their marketing effectively.   At least one cellphone company is starting to push the technology to their 26 million customers which means more potential customers for you.

Your QR Code technology can send the potential client to your videos, specials / coupons, websites with information about your product or services!   You can display QR Codes on TV Commercials, Print Advertisement, Bill Boards, Store Fronts, Direct Mail Advertisement and more..

There are many companies that do help in the Marketing Strategy and integrating QR Codes into your marketing solutions.  Search Magnet Local™ is one of those companies that has this technology built into their products.

So to answer the questions above:   With out a doubt I would say Yes you should use QR Codes for marketing your business! I see it growing and becoming even more functional  in the future. To me this means that QR Codes are a viable marketing solution that is expanding very rapidly.

Making the Internet Work for You!

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